Headshot Session vs. Creative Branding

Creative branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A creative branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots can be incorporated into creative branding sessions, but we don’t stop there. We delve deep into not who you are visually, but tell the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.

These sessions are much more customized than a headshot session, so there are more factors to consider including the location(s), outfits, brand colours, brand messaging, etc. As such, our pre-shoot experience will be more involved and in depth in the pre-planning stages. I help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is completely personalized.

These sessions also differ from regular sessions in that digital files are included. You will end up investing more into this type of session than you would with a headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.

For those who wish to commit to regular content creation and creative branding sessions, MEE offers an exclusive Ongoing Image Support Program.