The Power of People in Business Photography
You're scrolling through your socials and come across a stunning photo of THE coziest sweater. It looks soft, stylish, and perfect for the transition between the winter and spring seasons. But something's missing – there's no one wearing it. Sure, the sweater looks nice on its own, but wouldn't it be even better if you could see how it fits on a REAL body?
That's where including humans in product-based business photography comes in. Whether you're selling clothing, accessories, or even household items, incorporating people into your photos can make a world of difference. Here’s a few reasons why:
When customers see your products being worn or used by real people, it helps them visualize how the items might fit into their own lives. It provides context and scale, giving them a better understanding of the size, fit, and style of the product.
As humans, we are naturally drawn to other humans. By featuring people in your product photos, you can evoke emotion and create a connection with your audience. Seeing someone smiling while wearing your clothing or enjoying your product can make it feel more relatable and desirable.
Including humans in your product photography allows you to showcase a lifestyle associated with your brand. Whether it's a group of friends enjoying a picnic with your outdoor gear or a model lounging at home in your skincare products, these images help tell a story and sell a lifestyle, not just a product.
In a world where authenticity is valued more than ever, showing real people using your products can build trust with your audience. It demonstrates that your products are meant for real people in real life, not just for staged photo shoots. This is an excellent opportunity to highlight your business’ position as it relates to inclusivity.
Seeing others using and enjoying your products can serve as social proof for potential customers. When they see positive reactions from real people, it can influence their purchasing decisions and give them confidence in your brand.
So, the next time you're planning a product photoshoot for your business, consider including humans in the mix. Whether it's hiring models, using your own team members, or even featuring satisfied customers, their presence can add depth, relatability, and authenticity to your images. And who knows – it might just be the missing ingredient that takes your product photography from good to great.
